Why embed Oracle?

Embedding Oracle database and middleware products as transparent building blocks in your application or solution creates end-user trust, insures reliability and meets enterprise database standards.

1. Oracle embedded products enable faster time to market with comprehensive feature sets and familiar, easy-to-use developer tools that help you reduce project duration
2. Oracle embedded minimizes your investment by allowing you to evaluate and test Oracle embedded products at no cost
3. By embedding Oracle you can take advantage of the Fusion Middleware stack of products to offer upgrades and new features to your application

Top reasons to embed Oracle

1. Our Embedded business model means that we work with Partners who wish to incorporate Oracle products ‘Inside their Products’ , “Powered by Oracle” versus the more traditional model of using Oracle ‘inside their business’, i.e. to manage their internal company information as an Oracle customer.
2. We expect our Partners to be successful. Our philosophy is to build long-term Partnerships with each and every one of our Partners. We are depending on our Partner’s success as this is a royalty based business model – we make money when our partners make money.  
3. The Partner product that is taken to market is 100% our Partner’s product and brand - It is up to the partner how to market their product. 
4. In the three and a half years Oracle has offered embedded products, we have worked to record over 2,500 joint partner projects with our Partners worldwide.
5. Oracle lowers barrier to entry with flexible terms and conditions which understand and accommodate our Partner’s business models versus the more traditional SW industry ‘Customer-based’ terms and conditions.
6. Oracle’s database and fusion middleware are individually world-class products but used in combination they provide integrated platforms that deliver significant integration benefits to our Partners to their Customers. Benefits that include:
   1. Lower Cost
   2. Lower Risk
   3. Faster speed-to-revenue
7. Oracle provides world class engineering help and advice to ensure that our Partner’s engineers can seamlessly integrate Oracle into their products in each phase of the product lifecycle.
8. Using Oracle as a platform has become a cornerstone of many of our Partner’s innovation strategy. It allows Partners to deploy their valuable engineering into areas that make up the Partner’s core competencies and thereby drive their competitive edge.
9. Running on Oracle increases Partners credibility significantly via Oracle’s reputation and brand recognition. Oracle is accepted by customers worldwide as a robust reliable, secure platform.
10. Embedding Oracle database and middleware products as transparent building blocks in Partner application or solution creates:
    1. End-user trust
    2. Insures reliability
    3. Meets enterprise database standards